BROCHURE design / Press Advertising
It is said that, along with bereavement and divorce, moving home can be one of the biggest causes of major stress – especially for
first time buyers.
We persuaded ASRA Housing Association to switch from their
previously clinical marketing to a fresh but warm and positive
approach. With their main clientele being shared ownership and
first time buyers (often women from abusive relationships) we
felt that the marketing material had to convey an encouraging
and empowering tone.
ASRA HOUSING ASSOCIATION